"Persuasive Communications, If Blatant or Coercive, Can Be Perceived as Intruding

question 1

Multiple Choice

"Persuasive communications, if blatant or coercive, can be perceived as intruding upon one's freedom of choice, thereby activating a person's defenses to resist the messages." This statement reflects the central idea of which of the following theories or concepts?

• A) Reinforcement theory
• B) The inoculation effect
• C) Reactance theory
• D) The primacy effect

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Definitions:

Excess Cash

Cash that exceeds the normal operating needs of a business and is available for investing or returning to shareholders.

Stock Repurchase

A corporate action in which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares.

Par Value

The nominal or face value of a bond, share of stock, or coupon as stated by the issuing entity, which may not reflect market value.