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Petty and Cacioppo say there are two routes to persuasion:
Christian Fundamentalists
Individuals who strictly adhere to the interpreted fundamentals of the Christian faith, often with a literal interpretation of the Bible.
ESP
Extrasensory perception, a supposed ability to gain information beyond the use of the five traditional senses.
Subversive Subcultures
Groups that challenge norms and values of the mainstream culture, often advocating for radical changes to societal structures and conventions.
Rights Revolution
The rights revolution is the process by which socially excluded groups have struggled to win equal rights under the law and in practice since the 1960s.
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