In a Study by Leventhal, Some Students Were Exposed to a High-Fear

question 34

Multiple Choice

In a study by Leventhal, some students were exposed to a high-fear message regarding the importance of taking tetanus shots. Later, half of them were given specific instructions about where and when the shots were available, while the other half was not. Compared to the group that received instructions, students who did not receive them:

• A) displayed less favorable attitudes toward taking the shots
• B) displayed equally favorable attitudes toward the shots but were less likely to actually take the shots
• C) displayed less favorable attitudes toward the shots and were less likely to actually take the shots.
• D) were equally likely to take the shots, but only after a 2-day delay

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Definitions:

Salient Cues

Prominent or noticeable features that stand out and influence perceptions and decision-making.

Problem Recognition

Problem recognition is the initial step in the consumer decision-making process, where the consumer identifies a need or a problem that requires a solution.

Consumer Decision Making

The process by which consumers identify their needs, gather information, evaluate options, and make purchasing decisions.

Participatory Commerce

An ecommerce model where consumers actively participate in the marketing, selling, and often the development of products.