A Local Store Advertises a Great Sale on a Certain

question 9

Multiple Choice

A local store advertises a great sale on a certain computer. When you get to the store, the salesperson informs you that they are all out of that particular model but that they have another model that is "even better" than the sale model for "only" $500 more. This sales technique is known as:

• A) foot-in-the-door
• B) bait-and-hook
• C) lowballing
• D) switching

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Definitions:

Alfred Adler

An Austrian medical doctor and psychotherapist who founded the school of individual psychology and introduced concepts such as the inferiority complex.

Style of Life

A concept introduced by Alfred Adler, referring to an individual's unique way of achieving superiority and managing lifestyle tasks.

Social Interest

A concept in psychology that refers to an individual's attitude towards and level of engagement with their community and society at large.

Alfred Adler

An Austrian medical doctor and psychotherapist who is best known for his theories on the importance of feelings of inferiority and the development of lifestyle.