Which of the Following Questions Would Be the Best One

question 8

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A) Did the promotion run too long or too short?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers search the promotion's Web site for additional product information?
• D) Did the promotion increase purchases from current customers or attract new customers?
• E) Did the distribution of the promotional information match consumer expectations and needs?

Identify factors influencing group cohesiveness and their effects on group dynamics and performance.

Understand the concept of social loafing, its forms, and strategies to prevent it within a group setting.

Distinguish among different types of reward allocation norms and their implications on organizational fairness and motivation.

Analyze the role of intrinsic motivation in countering social loafing and promoting individual effort in team settings.

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Definitions:

Humane Orientations

Leadership or organizational cultures that prioritize compassionate, ethical, and people-centric values and practices.

GLOBE Studies

Cross-cultural research studies focusing on understanding the impact of culture on leadership and organizational behavior.

Latin America

A region that encompasses the countries in the Americas where Romance languages are spoken, primarily Spanish and Portuguese, including countries in Central and South America and sometimes the Caribbean.

Sub-Saharan Africa

A geographical region of Africa located south of the Sahara Desert, characterized by diverse cultures and historical backgrounds.