The Key Factors in Determining the Accuracy of an Opinion

question 41

Multiple Choice

The key factors in determining the accuracy of an opinion poll are the

• A)population size and the sample size.
• B)sample size and the timeline over which the sample was taken.
• C)size of the sample and whether the sample was selected from the population by a random method.
• D)sample size and whether the sample has the same percentage of men and women as the population.
• E)anonymous nature of the sampling process and sample size.

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors, to inform business decisions.

Small Businesses

Companies with a limited number of employees and revenue, playing a significant role in the economy.

Black Box Influence

The impact of systems or processes whose internal workings are not visible or easily understood by outside observers.

Consumer's Mind

The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.