_____________ Involves Using the Telephone to Sell Directly to Consumers

question 90

Multiple Choice

_____________ involves using the telephone to sell directly to consumers
and business customers.

• A) Television marketing
• B) Kiosk marketing
• C) Telephone marketing
• D) Catalog marketing
• E) The Internet

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Definitions:

Materials Markup

A pricing method where a percentage is added to the cost of materials to cover overhead and profit.

Markup Percentage

A measure of how much the price of a product or service is increased over its cost to the seller, expressed as a percentage of the cost.

Variable Product Cost

Expenses that fluctuate in direct proportion to the amount of output produced, including direct labor and raw materials.

Fixed Costs

Expenses that do not change with the level of production or sales, including rent, salaries, and insurance, providing contrast to variable costs.