What Are Two Major Forms of Direct-Response Television Marketing

question 4

Multiple Choice

What are two major forms of direct-response television marketing?

• A) home television response and direct-response TV advertising
• B) home shopping channels and infomercials
• C) home-selling and toll-free response
• D) call-in response and Web-site response
• E) home shopping channels and podcasts

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Definitions:

Federal Government

The national government of a federal country, responsible for the country's overall governance, and composed of executive, legislative, and judicial branches.

State Government

The governing body of a state within a federal system, responsible for local legislation and enforcement of state laws.

Convincing Journalists

The process of persuading or influencing media professionals to cover or promote certain stories, perspectives, or events.

PRSA

Public Relations Society of America, a professional organization dedicated to serving the communications community and advancing the profession.