What Is the Benefit to Companies of Using Blogs as Marketing

question 38

Multiple Choice

What is the benefit to companies of using blogs as marketing tools?

• A) Blogs provide companies with additional revenue.
• B) Blog content is easy to filter, monitor, and control.
• C) Lifetime customer value can be evaluated through blogs.
• D) Demographic information about customers can be easily tracked.
• E) Blogs are a cheap yet personal way to reach a fragmented audience.

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Definitions:

Source of Income

The origin or means by which an individual, entity, or government receives money, typically for work performed, investments, or other financial mechanisms.

Market Situation

The status and dynamics within a specific market at a certain time, influenced by factors such as supply and demand, competition, and regulatory environment.

Social Honor

The prestige, respect, or esteem that an individual or group receives from others within a society, often based on their actions, achievements, or social standing.

Stratification Theory

A sociological perspective that focuses on the structured social inequality or hierarchical layers of society, influenced by factors such as class, race, and gender.