What Are the Two Main Goals of Direct Marketing

question 6

Multiple Choice

What are the two main goals of direct marketing?

• A) to identify a potential customer and obtain an immediate response
• B) to obtain an immediate response and to facilitate a purchase
• C) to obtain an immediate response and build a lasting customer relationship
• D) to provide information and build a lasting customer relationship
• E) to save marketing dollars and facilitate a purchase

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Definitions:

Objective Standards

Benchmarks or criteria that are based on factual, measurable, and observable data, allowing for impartial and consistent assessment or evaluation.

Secularized Curriculum

An educational curriculum that is neutral regarding religious beliefs, focusing instead on non-religious subjects and values.

Self-Fulfilling Prophecy

A forecast that, whether directly or indirectly, ensures its own realization through a positive feedback loop between belief and action.

Speculative Inquiry

The process of exploring or investigating theoretical ideas or principles without immediate concern for practical applications.