Marketers View Mobile Phones as the Next Big Marketing Medium

question 51

Multiple Choice

Marketers view mobile phones as the next big marketing medium for all of the following reasons EXCEPT which one?

• A) More consumers are using their cell phones for text messaging, surfing the Web, and watching videos.
• B) Unlike telemarketing, mobile phone marketing is initially appealing to most cell phone users.
• C) Mobile phones are very popular with the highly desirable 18-to-34-year-old demographic.
• D) Mobile phone users can respond instantly to time-sensitive offers.
• E) Most consumers always have their cell phones with them.

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Definitions:

Heterogeneous Catalyst

A catalyst that exists in a different phase (solid, liquid, or gas) than the reactants in a chemical reaction, facilitating the reaction without undergoing permanent change.

Heterogeneous Catalysts

Catalysts that exist in a different phase than the reactants in a chemical reaction, facilitating the reaction without being consumed.

Chromatographically

Pertaining to chromatography, a method for separating components of a mixture based on differences in their movement through a stationary medium.

Filtration

A process used to separate solids from liquids or gases using a filter medium that allows the fluid to pass but not the solid.