What Characteristic of Niche Sites Makes the Medium MOST Appealing

question 50

Multiple Choice

What characteristic of niche sites makes the medium MOST appealing to marketers?

• A) audience sizes larger than those of social networking sites
• B) wide variety of demographics and purchasing patterns
• C) audiences of people with similar interests
• D) commercial transaction capabilities
• E) podcasting and vodcasting capabilities

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Definitions:

Revenue Recognition Principle

An accounting principle that outlines the specific conditions under which revenue is recognized and dictates that revenue should be recognized in the accounting period in which it is earned.

Accrued Revenue

Income earned but not yet received, typically recorded with an adjusting journal entry in the accounting records.

Recorded

The act of documenting financial transactions in accounting records or journals.

Accrued Expenses

Expenses that have been incurred but not yet paid for or recorded through the issuance of cash or other payments.