Today's Marketers Use Database Marketing to Promote Their Offerings Through

question 30

True/False

Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.

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Definitions:

Unit Sales

A measurement of the total quantity of units of a product sold by a company.

Contribution Margin

The sum left over from sales income once all variable costs are subtracted.

Fixed Expenses

Costs that do not change with the level of production or sales over a certain time period, such as rent, insurance, and salaries.

Break Even

A situation where the overall expenses match the overall income, causing zero net profit or loss.