Refer to the Scenario Below to Answer the Following Questions

question 18

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup, perfumes, and nail care products. The company has established itself as a high-end cosmetic product available at most national drug stores. In the past, almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Essentials considers one of its most important competitors to be Estee Lauder,another marketer of high-end makeup and skin care products sold in drug stores.Based on this,it is most accurate to say that Estee Lauder and Essentials are both ________.

• A) niche marketers
• B) in the same strategic group
• C) distant competitors
• D) overall cost leaders
• E) competitor-centered

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Definitions:

Linear Graphing

A method of representing data or functions as a straight line on a graph, which showcases a linear relationship between variables.

Exponential Growth

Increase at a rate proportional to the current value, resulting in the growth accelerating over time.

Linear Equations

Definition: Algebraic equations in which each term is either a constant or the product of a constant and a single variable.

Linear Graphing

A method for representing data or equations that result in a straight line when plotted on a graph.