Examlex
Unlike Internet consumers,traditional offline consumers initiate and control contact with marketers.
Independent Variable
A variable that is manipulated in an experiment to observe its effect on the dependent variable.
Experimental Group
In research, a group of subjects who are exposed to the variable under investigation, allowing researchers to measure the effect of the variable.
Confidentiality
Confidentiality refers to the ethical principle or legal requirement that certain shared information is kept private, especially in contexts such as healthcare, law, or personal services.
Privacy
Privacy is the right to keep personal information out of the public domain and control the dissemination of data about oneself.
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