How Can Firms That Use New Direct Marketing Technologies Avoid

question 102

Essay

How can firms that use new direct marketing technologies avoid backlash from consumers who view such marketing as an invasion of privacy?

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Definitions:

Pluralism

Refers to a societal structure that allows and encourages multiple groups, cultures, or identities to coexist and have influence.

Diversity Management

Places a much heavier emphasis on recognizing and appreciating differences among people at work and attempting to provide accommodations for those differences to the extent that is feasible and possible.

Conscious Capitalism

A business philosophy that emphasizes the importance of serving the interests of all major stakeholders in a company, not just shareholders.

Organizational Architecture

Describes the structure and design of an organization, including its division of labor, hierarchies, systems, procedures, and relationships that enable it to function and meet its objectives.