Marketers Can Expand Markets by Discovering and Promoting ________

question 69

Multiple Choice

Marketers can expand markets by discovering and promoting ________.

• A) subliminal points of interest
• B) the deficiencies of competitors
• C) subtle advantages of the product
• D) new uses of the product
• E) new employees

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Definitions:

Legitimate Power

Power that is officially recognized and derived from a position of authority within an organization or society.

Referent Power

A form of power that stems from being admired or respected, often because of personality, skills, or relationships.

Expert Power

The ability to influence others based on the perception of an individual's expertise or knowledge in a specific area.

Always The Boss

A phrase describing someone who consistently takes charge or behaves in an authoritative way in various situations.