A Company That Focuses on Customer Developments in Designing Its

question 14

Multiple Choice

A company that focuses on customer developments in designing its marketing strategies and on delivering superior value to its target customers is a ________.

• A) market-centered company
• B) geographic-centered company
• C) target-centered company
• D) customer-centered company
• E) branding-centered company

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Definitions:

Persuasive Message

A type of communication aimed at influencing the attitudes, beliefs, or behaviors of others through reasoning or appeal.

Evidence

Information or data that supports a claim or helps establish the truth of a statement.

Audience Needs

The requirements or expectations that a target audience has from a particular piece of content, product, or service.

Objectivity

The practice of maintaining neutrality and impartiality, avoiding personal bias or emotions in judgment or analysis.