Examlex
In a brief essay,explain the major benefits of direct marketing to both customers and sellers.
Treynor Measure
A performance metric for determining how well an investment compensates the investor for risk taken, excluding unsystematic risk.
Risk-Free Return
The return on investment with no risk of financial loss, often represented by the yield on government securities.
Sharpe's Measure
A ratio used to evaluate the risk-adjusted return of an investment, comparing its excess return over the risk-free rate to its standard deviation of returns.
Risk-Free Return
The theoretical return attributed to an investment with zero risk, often associated with the return on government bonds.
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