Refer to the Scenario Below to Answer the Following Questions

question 18

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup, perfumes, and nail care products. The company has established itself as a high-end cosmetic product available at most national drug stores. In the past, almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Essentials considers one of its most important competitors to be Estee Lauder,another marketer of high-end makeup and skin care products sold in drug stores.Based on this,it is most accurate to say that Estee Lauder and Essentials are both ________.

• A) niche marketers
• B) in the same strategic group
• C) distant competitors
• D) overall cost leaders
• E) competitor-centered

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Definitions:

Self-Managed Teams

Groups of workers who operate without direct supervision, often responsible for a project or function as a whole.

Organization

An organized group of people with a particular purpose, such as a business or government department.

Empowerment Skills

Abilities or strategies that enable individuals to gain control over their own lives, make autonomous decisions, and use their resources to achieve goals.

Competence Skills

The abilities and knowledge that enable an individual to perform tasks effectively and efficiently.