Refer to the Scenario Below to Answer the Following Questions

question 21

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup, perfumes, and nail care products. The company has established itself as a high-end cosmetic product available at most national drug stores. In the past, almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Essentials emailed a survey to a group of its most frequent,high-volume customers.The survey asked what makeup and skin care characteristics were most important to consumers.The Essentials marketing staff than ranked the performance of Essentials products in each of these categories.Essentials was conducting a(n) ________.

• A) market follower survey
• B) entrepreneurial marketing strategy
• C) intrepreneurial marketing strategy
• D) competitive intelligence system
• E) customer value analysis

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Definitions:

Death

The halt of all biological activities that support a living being, indicating life's termination.

Psychology

The scientific study of the mind and behavior, covering various aspects of conscious and unconscious experience as well as thought.

Mortality

The state of being subject to death.

Age

The length of time that a person has lived or a thing has existed.