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Describe how measuring the communication effects of an ad or advertising campaign is done.
Neuron
A cell of the nervous system responsible for transmitting information through electrical and chemical signals.
Dendrites
Branched extensions of a neuron that receive signals from other neurons.
Axon
A long, slender projection of a nerve cell, or neuron, that conducts electrical impulses away from the neuron's cell body to other neurons, muscles, or glands.
Local Potential
Small changes in membrane potential that are localized and can lead to the generation of an action potential if threshold is reached.
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