________ Means Adjusting the Marketing Strategy and Mix Elements to Each

question 116

Multiple Choice

________ means adjusting the marketing strategy and mix elements to each international target market.

• A) Standardized global marketing
• B) Global marketing mixing
• C) Adapted global marketing
• D) Communication adaptation
• E) Whole channel viewing

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Definitions:

Jerry Lewis

An American comedian, actor, singer, filmmaker, and humanitarian, known for his slapstick humor in film, television, stage and radio.

Unique Energy

A distinctive or singular force, vitality, or dynamism that characterizes a person, artwork, or event, making it stand out.

Jim Carrey

A Canadian-American actor and comedian known for his highly energetic slapstick performances and versatility in both comedic and dramatic roles.

American Auteur

Refers to an American film director who is considered the author of their movies, with a distinctive style or theme across their work.