To Maximize the Toothpaste Market in China,Crest Needs to Convince

question 125

Multiple Choice

To maximize the toothpaste market in China,Crest needs to convince more of the Chinese population to brush their teeth.Which of the following would Crest be most likely to use to accomplish this?

• A) product adaptation
• B) straight product extension
• C) communication adaptation
• D) standardized global marketing
• E) product invention

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Definitions:

Membership Groups

Collectives that individuals belong to, where membership is often based on shared interests, objectives, or characteristics, forming a part of their social identity.

Tuckman

Refers to Bruce Tuckman's model of group development, which outlines stages such as forming, storming, norming, and performing that teams typically go through.

Developmental Stages

Specific periods in life characterized by particular patterns of behavior, thought, or development, typically associated with physical or psychological growth.

Assertiveness Skills

The ability to express one’s opinions confidently and firmly without aggression, respecting others' rights while standing up for one's own.