Marketers Have Little to Gain from High-Pressure Selling

question 100

True/False

Marketers have little to gain from high-pressure selling.

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Definitions:

OB Mod

A behavior management approach used in organizational behavior that involves applying reinforcement strategies to improve employee performance.

Externally Administered Rewards

Incentives or rewards given to employees or individuals by an external entity, such as clients or professional bodies, as recognition for their achievements or performance.

Punishment

A consequence applied with the intent of reducing an undesirable behavior.

Contingent Reinforcement

A form of behavior modification that involves delivering rewards or consequences based on the occurrence of specific behaviors.