Marketers Are Most Effective When They Appeal to ________ Rather

question 121

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A)exciting new inventions;use old ones
• B)teenagers;target older people
• C)existing wants;attempt to create new ones
• D)emotions;appeal to actual needs
• E)the mass market;appeal to market segments

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Definitions:

Dividend Declarations

Announcements by a company's board of directors to distribute a portion of earnings to shareholders as dividends.

Common Stock

This represents ownership shares in a corporation, giving shareholders voting rights and a claim on a portion of the company's profits in the form of dividends.

Additional Paid-In Capital

The amount of money paid by investors for shares of stock above their par value; it is a measure of the excess investment made by shareholders.

Journal Entries

Recorded business transactions in the accounting records of a company, following the double-entry bookkeeping principle.