Which of the Following Is the Least Effective Opening Statement

question 96

Multiple Choice

Which of the following is the least effective opening statement for an unsolicited sales letter?

• A) Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers)
• B) If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system)
• C) Are you interested in leading a long and happy life? (promoting a new exercise program)
• D) How much extra money would you have if you didn't have to pay 21% interest on your credit cards? (promoting a new credit card)
• E) Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development)

---

Definitions:

Common Fate

Common fate is a principle of Gestalt psychology stating that elements moving in the same direction are perceived as a collective or unit.

Template Matching

A technique in digital image processing for finding portions of an image that match a template image.

Degraded Stimuli

Visual or auditory inputs that are altered or presented in a less-than-optimal manner, making perception or interpretation difficult.

Rotated Stimuli

Refers to objects or images that have been turned around a central axis in experiments to test spatial orientation and perception abilities.