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Marketing Concept
A business philosophy that emphasizes understanding and meeting the needs and wants of customers through the creation of value.
Decision Making Process
The systematic steps involved in choosing among alternatives to address a problem or capitalize on an opportunity, typically involving identification, analysis, and resolution stages.
Qualitative Data
Non-numerical information that describes qualities or characteristics, often gathered through interviews, observations, or open-ended survey responses.
Primary Data
Marketing data that a business collects for its own specific purposes.
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