When Your Message Emphasizes How You, as the Writer, Will

question 28

True/False

When your message emphasizes how you, as the writer, will benefit, you are applying the "you" attitude.

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Definitions:

Self-Coherence

The concept of how consistent an individual's identity, thoughts, and values are over time and across situations.

Self-Efficacy

A person's confidence in their ability to carry out actions required to achieve certain performance goals.

Shaping

A method of positive reinforcement in psychology used to teach new behaviors by systematically reinforcing successive approximations to the desired behavior.

Secondary Conditioning

A process in classical conditioning where a stimulus that becomes a conditioned stimulus through association with another conditioned stimulus elicits the same conditioned response.