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Philip Zimbardo
A psychologist known for his research on social psychology, including the Stanford prison experiment.
Male College Volunteers
A specific demographic often used in psychological and medical research studies to understand behavior or test hypotheses.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or aspects, such as the attractiveness of the speaker, rather than logical arguments.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, leading to long-lasting attitude change.
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