Which of the Following Statements About a Strategic Communication Plan

question 87

Multiple Choice

Which of the following statements about a strategic communication plan is not true?

• A)It may involve both lean and rich media channels.
• B)It is typically created by corporate leaders.
• C)It is sequenced so that one message never overlaps another.
• D)It helps the company reach multiple audiences.
• E)It typically involves multiple messages in face-to-face and technology-assisted formats.

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Definitions:

BCG Matrix

A strategic analysis tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on their market growth and market share.

GE/McKinsey

A strategic business tool developed by McKinsey & Company for General Electric to evaluate business portfolio and make investment decisions.

Resource Allocations

The process of assigning and managing assets in a manner that supports an organization's strategic goals.

Product Innovation

The process of bringing new, improved products or services to market or introducing unique features to existing products.