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Why might some people say that federal public service unions actually "won" their 1991 strike against the government,even though the government legislated them back to work with a pay freeze?
Diffusion of Innovations Theory
A social science theory that explains how, why, and at what rate new ideas and technology spread through cultures.
Sequential Process
A methodical process that follows a specific order or sequence of steps to achieve a particular outcome or goal.
New Product
An item or service that has been recently introduced to the market, offering novel features or benefits to consumers.
ROPES
Acronym for the PR process, standing for research, objectives, programming, evaluation, and stewardship.
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