Which Type of Validity Evidence Is Most Controversial and Ignites

question 4

Multiple Choice

Which type of validity evidence is most controversial and ignites considerable debate among the experts?

• A)Validity evidence based on consequences of testing
• B)Validity evidence based on test content
• C)Validity evidence based on relations to other variables
• D)Validity evidence based on response processes
• E)Validity evidence based on internal structure

---

Definitions:

Sales Knowledge

Understanding and expertise about selling techniques, product details, and market dynamics.

Trade Advertising

A form of advertising aimed at businesses within a certain industry to promote products or services to them.

Industrial Advertising

Advertising targeted at individuals and organizations involved in manufacturing or business operations, rather than the general consumer.

Markup on Selling Price

The amount added to the cost price of goods to cover overhead and profit; the difference between the selling price and the product's cost.