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Co-parenting after divorce
Integrated Marketing Communications
A strategic approach that combines various forms of communication and marketing tactics to provide a consistent message about a brand or product.
Gross Rating Points
Gross rating points measure advertising impact, indicating the sum of ratings achieved by a specific media campaign in a targeted audience.
Communication
The process of exchanging information, ideas, thoughts, and feelings between individuals or groups, utilizing verbal, written, or non-verbal methods.
Audience
The group of people targeted by a message or media content, such as readers, viewers, or listeners.
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