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Labor and management at Leo Trucking cannot seem to agree upon a contract for the truck drivers. As each side contends that they are bargaining fairly, no agreement seems to be possible. The drivers are threatening to go on strike, and management knows that such a strike would prove to be costly.
-Distributive bargaining attempts to create a win-win solution for both the parties.
Segmentation Bases
Criteria or variables used to divide a market into distinct segments, based on characteristics like demographics, behavior, or needs.
U.S. Organizational Markets
Markets within the United States consisting of businesses and institutions that purchase goods and services for use in the production of other goods and services, for resale, or for operations.
Segmentation Base(s)
Criteria used to classify and divide a market into distinct groups, based on characteristics like demographics, psychographics, or behavior.
Segmentation Variable(s)
Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.
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