E-Way Is an Electronics Company That Is Developing a New

question 97

Multiple Choice

E-Way is an electronics company that is developing a new cellphone that will be released in the market soon. Which of the following, if true, would strengthen the argument that the company should use social media to promote the new cellphone?

• A) The target consumers for the cellphone are not restricted to any demographic category.
• B) The company has a tightly integrated production and distribution mechanism.
• C) E-Way's last two releases received a lot of criticism from consumers.
• D) One of E-Way's rival companies had used social media successfully to advertise its new product.
• E) The production team overshot the budget and the marketing team has low funds.

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Definitions:

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