Jessica Recently Joined a New Company and Was First Introduced

question 1

Multiple Choice

Jessica recently joined a new company and was first introduced to Michelle, her cubicle neighbor. Michelle came across as amiable and cheerful. During lunch she met another colleague, Carrie, who did not come across as friendly as Michelle. In this situation, Jessica's interpretation of Carrie's personality is most likely to be affected by a ________.

• A) fundamental attribution error
• B) self-serving bias
• C) contrast effect
• D) confirmation bias
• E) bandwagon effect

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Definitions:

SBUs

Strategic Business Units are organizational subunits of a larger corporation, each responsible for its own profitability and strategic direction.

Diversification Analysis

The process of evaluating the potential benefits of diversifying investments or product offerings in order to reduce risk and improve returns.

Current Markets

Refers to the existing market environment or segment where a company is actively engaged in selling its products or services.

New Products

Items or services that have been recently introduced to the market, offering novel features or benefits compared to existing offerings.