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Discuss the cognitive dissonance theory. How do individuals seek consistency among their attitudes, and between their attitudes and their behavior?
Strategic Business Units
Distinct parts of an organization that operate within their own individual mission, vision, and objectives, focusing on specific markets or products.
Small Wallets
Refers to consumers with limited spending power or financial resources available for transactions.
Cross-selling
The practice of selling additional products or services to existing customers, often related to their initial purchases.
Product Alterations
Modifications made to a product to make it more attractive or suitable for the target market.
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