Jonathan Is a Scientist for a Local Manufacturer That Employs

question 96

Essay

Jonathan is a scientist for a local manufacturer that employs a large percentage of the small town where he lives. Until recently, Jonathan loved his job. However, it has been discovered that the company is releasing small amounts of toxins into the local river. Jonathan is extremely bothered by this information. Based on what you know about Jonathan, describe the cognitive dissonance that he is experiencing and two ways that Jonathan can alter his behavior or attitude to reduce the dissonance.

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Definitions:

Marginal Value

Refers to the additional benefit derived from consuming or producing one more unit of a good or service.

Slopes Downward

Describes a line on a graph that represents a decrease in one variable as another variable increases, typically associated with demand curves.

Consumer Surplus

The difference in the total funds consumers are willing and able to disburse for a good or service compared to the actual expenditure.

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service to satisfy their needs or desires.