The "Lipstick Effect" Refers to

question 54

Multiple Choice

The "lipstick effect" refers to

• A) the application of more lipstick at different times during the ovulatory cycle.
• B) how cosmetic marketing often heightens insecurity about one's appearance.
• C) the tendency for women to spend more money on cosmetics during bad economic times.
• D) men who pay more attention to superficial beauty.

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