Some Observers Worry That in Times of Crisis, Corporate Philanthropy

question 77

True/False

Some observers worry that in times of crisis, corporate philanthropy becomes a zero sum game in that contributions that go to alleviate the crisis then do not go to causes that need them.

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Definitions:

Sales Management

Planning the selling program and implementing and evaluating the personal selling effort of the firm.

Selling Program

A planned set of activities and strategies designed to successfully sell a product or service to a target market.

Personal Selling

The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.

CFOs

Chief Financial Officers, the executives responsible for managing a company's financial actions.