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According to the CECP, motivations for giving include all the following except
Segmentation Base(s)
Criteria used to classify and divide a market into distinct groups, based on characteristics like demographics, psychographics, or behavior.
Segmentation Variable(s)
Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.
Outback Steakhouse
An Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida with locations internationally.
Product Differentiation
The method of making a product or service stand out in the market to appeal more to a specific target audience.
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