Responding Effectively to Rumours and Negative Information in a Social

question 61

Multiple Choice

Responding effectively to rumours and negative information in a social media environment requires companies to ________.

• A) respond to each and every rumour
• B) continually engage with stakeholders
• C) reply immediately and spontaneously
• D) limit their online presence

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Definitions:

Accounts Payable

Accounts payable is a liability account that records the amounts a company owes to suppliers or vendors for goods or services received but not yet paid for.

Salaries Payable

A liability account representing the amounts owed to employees for work performed but not yet paid.

Net Income

The amount of money left after all expenses have been deducted from total revenues.

Prepaid Expense

Expenses paid in advance by a company for goods or services to be used at a future date, recorded as an asset.