When Conveying Negative News You Should Always ________

question 145

Multiple Choice

When conveying negative news you should always ________.

• A) use the indirect approach
• B) close on a positive note
• C) offer a sincere apology
• D) open with a neutral, noncontroversial statement

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Definitions:

Marketing Efforts

Activities and strategies employed by companies to promote and sell their products or services to target customers.

Patronage

The support or regular business given to a store, restaurant, or public establishment by customers.

Light Users

Consumers who use a product or service infrequently and in lower quantities compared to heavy users, often targeted differently in marketing strategies.