When Developing Messages Conveying Negative Organizational News,one Should Match One's

question 96

Essay

When developing messages conveying negative organizational news,one should match one's approach to the situation.As a public relations executive at a multinational food company,what approach would you use when sending a message communicating to the public a recall of a batch of canned food that was found to have been contaminated with e-coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?

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Definitions:

Price

The amount of money required to purchase a good, service, or asset.

Inflation

The speed at which prices for general goods and services go up, resulting in a decline in how much money can buy.

Economy's Overall Price Level

The average of current prices across the entire spectrum of goods and services available in the economy, indicating inflation or deflation trends.

Rising

Describes an increase or upward movement in metrics such as price, quantity, or value.