An Activity-Budgetary System Has the Following Benefit(s)

question 158

Multiple Choice

An activity-budgetary system has the following benefit(s) :

• A) it supports continuous improvement.
• B) it supports process management.
• C) it emphasizes cost reduction through elimination of wasteful activities.
• D) it helps improve the efficiency of necessary activities.
• E) all of these.

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Definitions:

Brand Awareness Rate

A measure of how recognizable a brand is among its target audience and the extent to which consumers are able to identify the brand under different conditions.

Place-Based Media

Advertising and promotional material specifically designed and located in particular places where certain groups of people gather or pass by, such as malls, offices, and public transportation.

Nontraditional Advertising

Marketing efforts that utilize unique methods outside of standard broadcast, print, and online advertisements to reach consumers.

Continuous Schedule

A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.