The AIDA Model Can Use Either a Direct or an Indirect

question 5

True/False

The AIDA model can use either a direct or an indirect approach.

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Definitions:

Approach Motivation

A concept referring to the driving force that moves people toward desirable outcomes or goals.

Avoidance Motivation

A psychological concept referring to the drive to avoid undesirable outcomes, such as fears or failures.

Sexuality

The way individuals experience and express themselves as sexual beings, which can encompass sexual orientation, desires, practices, and identity.

Peak Experience

A moment accompanied by a euphoric mental state often achieved by self-actualized individuals, as described by Abraham Maslow.