"To Identify Potential Markets for Our New Chocolate Chip Cookies

question 21

Multiple Choice

"To identify potential markets for our new chocolate chip cookies," is a good statement of purpose for informational reports. Which of the following is a good statement of purpose for analytical reports?

• A) To provide feedback about the newly installed technical hardware.
• B) To assess the benefits of investing in the manufacturing sector for the next quarter.
• C) To update the board of directors on the progress of the River Drive project.
• D) To submit statutory information to a government agency.

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Definitions:

Consumer Product

A product intended for personal use or consumption by the general public, as opposed to products designed for industrial or commercial use.

Business Product

Goods or services that are sold primarily to other businesses for use in production, resale, or operational purposes, rather than to the ultimate consumer.

Shopping Product

A type of product that consumers spend considerable time and effort in gathering information and comparing alternatives before making a purchase.

Discretionary Product

A product that consumers purchase based on personal preference and available income, as opposed to essential goods.