Examlex
A judgment regarding an entity's method of funding an investment is considered to be a(n)_______________________ decision.
Black Box Influence
The impact of systems or processes whose internal workings are not visible or easily understood by outside observers.
Consumer's Mind
The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.
Evoked Set
The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
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