Hotels and Motels That Are Part of a ________ Share

question 11

Multiple Choice

Hotels and motels that are part of a ________ share a centralized reservation system and a common image,logo or advertising slogan.

• A)proprietorship
• B)referral association
• C)franchise
• D)REIT

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Definitions:

Customers

Individuals or organizations that purchase goods or services from a business.

Marketing Activities

Actions or tasks aimed at promoting and selling products or services to target customers.

High-quality

Products or services that meet or exceed customer expectations in terms of performance, durability, or satisfaction.

Marketing Mix

The combination of elements (product, price, place, promotion) used by a business to achieve its marketing objectives and satisfy customer needs.